Crowd In Agreement

In more ambiguous crowds, individuals will take on a new social identity as a member of the crowd. [1] This group membership is most evident by confrontation with other groups – a relatively common event for crowds. [1] Convergence theory asserts that the crowd is not irrational; On the contrary, people express existing beliefs and values in crowds, so that the reaction of the crowd is the rational product of a widespread popular feeling. However, this theory is challenged by some studies that have shown that people involved in the riots of the 1970s are less likely than their non-participating peers to have previous convictions. [7] Sigmund Freud`s theory of crowd behavior is above all the idea that the member of a Crowd serves to unlock the unconscious. [8] Cialdini finds that consumers often use a simple heuristic: popular is good. Following the crowd allows us to operate in a complicated environment. Most of us don`t have time to expand our knowledge of all the goods and research every item advertised to measure its usefulness. Convergence theory[21] states that the behavior of quantity is not a product of quantity, but that quantity is a product of the meeting of like-minded people. [2] [7] Floyd Allport argued that “an individual in a crowd behaves as he would behave alone, but more. [22] The theory of convergence is that masses are formed from people of the same nature, whose actions are then reinforced and intensified by the crowd. [7] Literature on crowds and mass behavior appeared as early as 1841 with the publication of Charles Mackay`s Extraordinary Popular Delusions and the Madness of Crowds. [6] The attitude towards crowds was adapted with the publication of Hippolyte Taine`s Origins of Contemporary France (1875), in six volumes.

Taine`s work, in particular, helped change the opinions of his contemporaries about the actions of the masses during the revolution of 1789. Many Europeans liked it very much…

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